Philippine Cell Phones

If you don’t know yet, the Philippines is considered as the `SMS capital of the world.’ This little distinction gives us Pinoys some insight on cell phones. We’ve had quite a number of advanced value-added mobile services like G-cash or Smart Money. We buy and sell cell phones like candy.

My opinion: The iPhone is not for Pinoys.

1. It’s too expensive. US$499 and US$499 (somewhere around Php30k & Php40k) is too much for a lot of Filipinos. The fact is, you hardly see people with Treos, N90s or blackberries here. The price range is exclusively for the high end market.
2. It doesn’t have 3G.  I am told that 3G is not prevalent in the US. Here, my tech buddies rely on it for mobile Internet. They usually use a bluetooth-enabled laptop that connects to a bluetooth cellphone with 3G. The internet experience has been pretty good and is much more practical than PLDT weRoam or Globe Visibility. You get 30 minutes of decent Internet connectivity for 10 pesos (20 US cents).
3. It will take too long to be released here. The iPhone is slated for release in Asia in 2008. That’s one whole year of waiting. I’m pretty sure that by that time Sony-Ericsson and Nokia while have released more affordable alternative devices. Their goal would be to beat the iPhone before it comes out. With an established distribution network here, Nokia, SE and the other companies already have an enormous advantage.

No, I don’t think the iPhone will sell here. Not yet. Unfortunately, the Philippines is simply not Apple’s target market. I give it probably 2-3 years before I’ll see it amongst ordinary Pinoys.